PCMA: Creating Buzz, Participation and Engagement at Your Events
The Professional Convention Management Association wants to help ensure that you are using the correct marketing tools that help you reach out to your desired target market.
Deborah Lewis, CMP, will be leading the discussion on how to Create Buzz, Participation, and Engagement at Your Events. Deborah Lewis is the Chief Experience Officer of CityEvents, she created the company in 2006 and since then has organized countless events with ease. In this workshop you will learn the skills necessary to properly use social media sites such as Facebook, Twitter, Instagram, YouTube, onsite apps, etc.
A few of the important points on marketing will be how to:
- Grow event participation and enhance its visibility and reach
- Develop a social media promotion plan
- Create an event marketing strategy for before, during, and after the event
- Build contacts and build retention
- And much more!
April 6, 2016 8-11am Eastern Time
11 Colonel By Drive
Ottawa, Ontario K1N 9H4
April 7, 2016 8-11am Eastern Time
Pantages Hotel Toronto
200 Victoria St
Toronto, Ontario M5B 1V8